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The 8 Steps of Driving Event ROI

Experiential marketers are under assault. CMOs are moving marketing budgets around to the marketing tactics that have the best data and can prove their ROI. That’s why digital advertising is seeing the explosive growth it’s seen over the last decade, since every impression, click, lead and sale can be near-perfectly tracked online. Read this insight-driven whitepaper to see how you can drive higher ROI on your experiential marketing spend.

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