Social Listening at the Brand, Product and/or Event Level
to announce that we’re now offering a powerful new social media listening and
engagement tool for event and experiential marketers. This powerful new
offering can target social conversations happening at your activations, in
real-time. Brands can now listen and monitor social conversations pre, at and
post event by utilizing geo-fencing technology that is integrated with our
robust experiential technology platform. This social monitoring can happen at the
brand, product or event level, giving event marketers unprecedented insight
into their activations.
Social Communications in real-time with known event attendees
social listening platform offers more than just the ability to listen. Marketers
can also engage directly with event attendees, across 17 different social media
channels in real-time. If your brand is activating at the Detroit Auto Show you
can now listen to social chatter created by consumers at the event, and push
messaging directly to those specific users to drive them to your location. Never
has there been a more refined method to talk directly to consumers at events,
giving you a chance to connect with consumers you otherwise would have missed.
Social profiling and data appending to your CRM
technology will give you deep insights into your consumers, allowing you to
create lists of consumers who have already showed interest in your brand. These
people are not only actively researching your products in-person, but also
taking the time to talk to their social networks about your brand as well,
making them very high-quality contacts. We can further add value to these leads
by appending their individual profiles with further demographic data, while
adding them to your CRM.
Retargeting to market directly to known attendees after the show
Not only can
we now help you communicate via social media with consumers while they are at
your event, we can also help you connect with them post-event as well. Let’s
say you had 500 consumers per day at the auto show tweet about your brand. Now
you can actively start meaningful conversations with them beyond the show as
well. By offering them incentives, product updates or share links to new
products. These ongoing conversations
with consumers will help you drive higher ROI on your events, beyond the
activation itself. This is a unique new
product offering that will give you an advantage on your competition.
If you’d like to learn more about this or any of our advanced marketing science offerings, please contact us at email@example.com or call (312) 253-1500.