Success with Proper Reporting
After all the planning, tireless weekends of execution, and the conclusion of the events, it is time to justify your promotion. Often over looked, quantitative measurement is the most critical component of any event. eshots Event Intelligence™ provides you with actionable data to justify expenditures, prove the effectiveness of your campaign, and stay one step ahead of the competition by generating qualified leads.
Measuring and justifying the results of an event is imperative if a company wants to be successful as well as effective in their event marketing efforts. With Event Intelligence™, you’ll have the ability to review the results of an event on a daily, weekly, or monthly basis with access to online reporting. The eshots Event Intelligence™ tool has two powerful reporting mechanisms, Key Metrics and Survey Results, which provide measurable feedback to support your client’s actions. We also transfer all the data collected from your surveys for additional strategic planning and follow-up.
Most Importantly, Event Measurement
The eshots Event Intelligence™ product can transform your post-event assessment and follow up in many powerful ways. Below are a few examples of how you can add additional value to your managerial event recap report.
- Evaluate the number of registrants that visited your event each day, altering your marketing event strategy accordingly.
- Drive increased sales by immediately following up with prospective consumers.
- Understand the full reach of your promotions based on viral marketing statistics.
- Provide return on investment analysis and justification of marketing promotions.
- Measure how many photos were taken and retrieved with eshots Photo Marketing™.
- Measure the number of incentives provided to consumers via eshots Prize Manager™.
- Review immediate survey results from eshots Data Capture™ — modify, drive, and justify event marketing campaigns.
- Calculate the number of opt-ins for additional follow up and permission based marketing.
- Illustrate the amount of viral marketing achieved from an event.
At eshots we believe that your clients are only as good as your last event. The examples listed above are only a brief summary of the technology we provide in order to give measurable results to our clients. We invite you to contact an eshots sales expert today to learn how eshots reporting equals event success.
