eshots has been named the winner of the Top Interactivity/Engagement category at the Interactive Marketing + Technology Awards, for our work with Air National Guard. (VIEW STORY)
The Air National Guard aimed to bring the experience of the armed forces to life through its mobile experiential activation–and identify potential qualified recruits.
To help make this happen, the Air National Guard teamed with eshots to create an engaging front-end experience and collect valuable data on the back-end to help the agency and client evaluate the program’s success. All leads are directly transferred into the Air National Guard’s CRM platform, but hand-raisers and qualified leads are flagged for immediate follow-up by the recruiting team.
Mid-program, the results generated were impressive. Over 26,600 unique consumers’ contact information was collected, a 39% increase over the same period last year. Nearly 4,200 opted-in to receive future communications from the Air National Guard, and of the 22,678 Rapid Response emails sent as follow-up, 6,845 were opened, and 507 high-quality leads requested to be contacted by a recruiter.