If you are only analyzing leads from
hand-raisers who shared their information at your event display, you’re
missing out. You need more intelligence around customer profiles, personas, psychographics, demographics, interests and behaviors around those leads. What about insights from visitors that didn’t submit information
or visited a competitor’s booth? RFID, Bluetooth, Wi-Fi, iBeacons and other
location-tracking technology have made it easier than ever to gather
entire-event related intelligence. Figure out dwell times and consumer interests around key products, competitor’s displays and more to give you a more holistic view
of the event and open up a broader reach to those attendees.