ESHOTS BLOG

Bringing you the latest event marketing news and insights

eshots' CEO Will Once Again Host Speed Briefings at EMS 2017

April 26, 2017

April 26, 2017

eshots' founder and CEO Craig Steensma will once again host two Speed Briefings at the Experiential Marketing Summit taking place in Chicago (May 3-5).

eshots' Founder Hosts "High Tea" with Chicago Tech Interns from i.c. stars

March 8, 2017

March 8, 2017

Since 1999, i.c. stars has provided opportunities for young adults from lower income areas to develop advanced technical and leadership skills.

epass at The Chicago Auto Show is Live!

February 14, 2017

February 23, 2017

Now that the Chicago Auto Show has begun, epass is finally working in the field! Check out this recent press to learn more about eshots' latest innovation.

eshots and the Kansas City Auto Show Announce EventOS with epass Integration

January 30, 2017

January 30, 2017

We're proud to announce a new partnership with the KC Auto Show that will improve the attendee experience using EventOS. This is our second full-show integration in 2017.

3 Experiential Trends to Watch for 2017

January 25, 2017

January 30, 2017

Whether live streaming, reducing bottlenecks and delivering scale, be sure to keep these trends in mind as you navigate your experiential programs through 2017.

Our Top Four Brand Ambassador Best Practices

December 12, 2016

December 12, 2016

Nothing is more important than a first impression, and Brand Ambassadors are the contact between most consumers and your brand, so their roles are absolutely vital.

eshots and the Chicago Auto Show Announce EventOS with epass Integration

December 6, 2016

December 12, 2016

We're proud to announce a partnership with the Chicago Auto Show that will dramatically improve the consumer experience.

We’re proud to announce the release of Event Intelligence 5.0

October 31, 2016

October 31, 2016

Our industry-leading reporting platform has added key new features and advanced data structuring for better performance analysis.

Why Data is the Now in Event Marketing: 5 Insights with eshots' CEO Craig Steensma

October 5, 2016

October 5, 2016

eshots' CEO Craig Steensma sat down with USAExpo to give his take on data-driven experiential marketing, get the full story here.

In Experiential, is SaaS really for everyone?

September 27, 2016

September 27, 2016

On the surface, SaaS-based event data capture platforms seem great, but many brands are finding that there is more than meets the eye with SaaS-based platforms.

Four Tips for Improved Event Lead Follow-up

August 25, 2016

September 1, 2016

Experiential marketing is expensive - make sure you make the most of your leads

We've Released a New Video Highlighting Our People-Driven Services

July 15, 2016

August 9, 2016

eshots' people-driven services have been honed over two decades, helping clients leverage technology and data to maximize experiential marketing ROI.

Temporary Pop-up Stores Are Evolving Into Semi-permanent Consumer Activations

June 17, 2016

August 9, 2016

Temporary pop-up stores are evolving into semi-permanent consumer activations and they are applying the same marketing disciplines as experiential platforms.

Data's Growing Role In Sponsorship

June 2, 2016

August 9, 2016

Check out this awesome blog post from IEG. that discusses the ever-growing role of data in sponsorship.

eshots, Inc. Announces Release of Next Generation Reporting Platform-Event Intelligence 5.0

May 17, 2016

August 9, 2016

We are proud to announce the upcoming release of a major update to our industry-leading reporting platform, Event Intelligence.

eshots Sponsors Experiential Marketing Summit-Announces Event Intelligence 5.0

May 13, 2016

August 9, 2016

eshots has once again been a leading sponsor for the Experiential Marketing Summit, this time making a major product announcement.

eshots Releases New Video Highlighting Our Leading Technology Solutions

May 12, 2016

August 9, 2016

The eshots platform is the most scalable, reliable and innovative solution in the experiential industry, helping marketers maximize their ROI.

Optimizing Activation Team Performance

April 13, 2016

August 9, 2016

Management of onsite activation teams is one area where experiential marketing plans can derail, there are several key questions to answer.

eshots' CEO Craig Steensma to Host Two Speed Briefings at EMS 2016

April 6, 2016

August 9, 2016

Attend this Speed Briefing, presented by eshots' Founder and CEO Craig Steensma, to learn how to better to defend and grow your spend by using advanced data analysis.

Check Out Our New Marketing Sciences Video

March 28, 2016

August 9, 2016

This new video provides insights into our industry-first Marketing Sciences platform that helps event marketers make more data-driven decisions.

Three Great Ways to Extend Your Event’s Reach

March 17, 2016

August 9, 2016

There are many options out there to extend your events reach beyond the event, here are a few of the most important.

eshots Now Offering Real-time Social Monitoring

February 23, 2016

August 9, 2016

We’re proud to announce that we’re now offering a powerful new social media listening and engagement tool for event and experiential marketers.

eshots Hires Kurt Phillips for COO and CFO roles

February 2, 2016

August 9, 2016

We are happy to announce that Kurt Phillips will join our team and will fill the dual-role of Chief Operating Officer and Chief Financial Officer.

Experiential Trends to Watch in 2016

January 25, 2016

August 9, 2016

As CMOs look more and more to experiential, keep a close eye on these experiential marketing trends that will continue to grow in 2016.

eshots’ Insights: 6 Event Goal Setting Tips

January 15, 2016

January 13, 2017

One of the most important steps in your event planning process is goal setting. For your program to be a success, be sure your teams are working together toward clear objectives.

eshots Wins Top Interactive Category at IM+T Awards

November 23, 2015

August 9, 2016

eshots has been named the winner of the Top Interactivity/Engagement category at the Interactive Marketing + Technology Awards, for our work with Air National Guard.

eshots, Inc. selected by Ubisoft for San Diego Comic-Con

November 3, 2015

August 9, 2016

eshots, Inc. was chosen as a strategic partner for Ubisoft's experiential activation-Assassin's Creed Experience at the 2015 San Diego Comic-Con.

eshots and Event Marketer Collaborate on a New Webinar

October 28, 2015

August 9, 2016

eshots and Event Marketer have collaborated on a new on-demand webinar titled "Optimizing the 8 Steps of ROI Around Events."

Mitsubishi Motors and eshots Form Strategic Partnership

October 8, 2015

August 9, 2016

Increased partnership will use tools from their newly released Marketing Sciences offerings to provide deep insights into Mitsubishi’s experiential campaigns.

Five Gamification Tips for Your Experiential Activations

September 21, 2015

August 9, 2016

Gamification is a great way to engage consumers at events, but what kind is right for your activation? Check out this blog post for more ideas and examples to consider.

eshots Releases White Paper “8 Steps of Driving Event ROI”

August 12, 2015

August 9, 2016

This white paper gives insights around driving higher event ROI that was learned over our nearly 20 years of experience as event technology innovators.

5 Keys to Successful Mobile Device Management

July 24, 2015

August 9, 2016

If your business is involved in experiential marketing, chances are you have hundreds or even thousands of mobile devices out in the field, be sure to have a plan.

Can You Improve Your Events with Faster Check-in?

June 18, 2015

August 9, 2016

There always seems to be periods where registration and admission grinds to a halt. Consider using methods like these to open up those bottlenecks.

Stop Living in Marketing Silos

April 28, 2015

August 9, 2016

The reality is that enterprise brand’s marketing teams often live inside impenetrable silos, learn how to bust out.

Top 5 Experiential Tech Innovations To Watch

March 18, 2015

August 9, 2016

Experiential is always evolving, what experiential technologies should you expect to see more often in the coming year?

5 Social Media Tips to Boost Your Engagement at Events

February 18, 2015

August 9, 2016

If you want to increase your social media engagement at upcoming events, keep these five tips in mind when planning your strategy.

eshots Welcomes New Chief Technology Officer Bill Bernahl

February 4, 2015

August 9, 2016

Mr. Bernahl will lead the company’s R&D and product development efforts, and manage a new multi-million dollar technology investment.

Are You Measuring Your Net Promoter Score?

February 3, 2015

August 9, 2016

eshots utilizes a customer satisfaction tool called Net Promoter Score (NPS®) and any experiential marketers that host test drive or trial events should consider this as well.

Mercedes-Benz and eshots Strike Multi-Year Agreement

January 19, 2015

August 9, 2016

eshots, Inc. announced today that it has become the exclusive lead capture and event intelligence platform for Mercedes-Benz

Social Media Sharing and Event Marketing

December 11, 2014

August 9, 2016

Using social media allows you to both monitor your experiential marketing activities and to exponentially increase your events’ reach at the same time.

8 Event Marketing Metrics You Need to Track

December 10, 2014

August 9, 2016

While event marketer's goals and objectives change from one to the next, there are a handful of metrics that you should be examining.

8 Event Marketing Insights: Benchmarking Your Data

November 13, 2014

August 9, 2016

Data is "need to know" and benchmarking provides key information that every event marketer needs to make informed decisions.

7 Essentials for Event Photo Marketing

October 22, 2014

August 9, 2016

If you’re considering photo marketing at your next event, be sure to consider these seven topics while creating your strategy.

Event Intelligence: Understanding Your Event Survey Data

October 22, 2014

August 9, 2016

Advanced reporting from EI gives you deep insights into one of the most critical aspects of an event marketing strategy, your survey data.

Top 10 Essentials for Your Event Lead Capture Plan

September 23, 2014

August 9, 2016

If you practice event marketing, be sure to have a strong plan in place to maximize ROI through lead generation.