We believe that you can’t effectively manage what you can’t measure. That’s why we’ve developed an industry-first set of experiential marketing measurements, aimed at giving you advanced, data-driven event intelligence to help you make better event decisions and drive higher ROI.
eshots has over two decades of event data that it can leverage to help you make better event planning decisions. Do you know what you should expect in terms of leads or sales from one event type vs. another, or one region vs. another, or one industry vs. another? How are your current efforts trending vs. your prior year efforts? We make sure you are setting realistic goals and accurately measuring the right strategies.
Unleash quality, not just quantity. eshots integrates a proprietary, survey-weighted algorithm to identify and score every lead captured at your events. Discover which events deliver the highest-quality leads and which consumers are most likely to purchase. This power lets you prioritize planning around the best events (not just the biggest) and focus sales efforts on the highest-value leads.
Don't just wonder if your experiential marketing is delivering results, prove it! Tracking leads without tracking sales gives you an incomplete picture. eshots' Sales Match integrates directly with your CRM and third-party data to reveal the truth: Are your leads converting? Are they buying from competitors? This intelligence is the ultimate ROI-first metric for proving event performance.
Don't just capture leads—understand them. Move beyond basic contact details to full customer profiles, psychographics, and behaviors. We append this data to your leads, giving you the power to personalize every interaction and uncover valuable audience clusters that drive results.
