Experiential ROI Analysis Made Easier

Event Intelligence is your single source of truth for experiential marketing ROI. Seamlessly visualize and analyze all of your event data to gain deeper insights and make impactful budgeting decisions. When paired with our flagship data capture app, QuickCapture, the duo become the quintessential representation of eshots' mission: to prove and improve the value of experiential marketing.

Features

  • Robust analysis of event metrics, survey answers, email clicks, social sharing, geography activity, and event throughput
  • Compare data across event types, locations, and dates
  • Create personalized views into key data points
  • Flexible goal-setting tools and reporting capability
  • Geography reporting based on event and locations
  • Multi-dimensional analysis with visualization
  • Powerful cross-tab analysis tools to support further exploratory data mining
  • Built on industry-leading Tableau platform

"Our vision at eshots is to make experiential the most measurable channel in our clients' marketing portfolio, and the investment in Event Intelligence is an example of that commitment. We took our industry-leading platform and completely evolved it so clients will get better insights, with the highest level of speed and accuracy."

-eshots' Founder and CEO, Craig Steensma

Data-driven Insights

You can't manage what you can't measure. At eshots, we go beyond basic event metrics. Registrant totals and handraiser counts are fine, but not enough. Event Intelligence offers advanced reporting like sales match and industry benchmarketing, because the real event data holds the key to ROI. We don't just count attendees—we tell you if your experiential marketing is actually paying off.

Experiential-specific Reporting

With over two decades in experiential marketing, eshots is your expert partner in ROI growth. We help you define realistic goals and coach your teams on effective consumer engagement, and performance is all tracked by Event Intelligence. Our approach ensures the data collected throughout your program's lifecycle is the foundation for powerful analysis and a successful, enduring marketing strategy.