Experiential Marketing's First and Only Marketing Sciences Solution
We believe that you can’t effectively
manage what you can’t measure. That’s why we’ve developed an industry-first set
of marketing sciences solutions, aimed at giving you advanced, data-driven
event intelligence to help you make better event decisions and drive higher ROI.
eshots has almost two decades of event
data that it can leverage to help you make better event planning decisions. Do
you know what you should expect in terms of leads or sales from one event type vs.
another, or one region vs. another, or one industry vs. another. How are
your current efforts trending vs. your prior year efforts? We make
sure you are setting and accurately measuring the right strategies.
Are you tired of traditional market
research where you have to wait weeks or months for insights, and can’t more quickly access your results in a technologically advanced way? eshots is your
next-generation partner to study areas such as communication effectiveness, brand sentiment or intent-to-purchase insights around your events. We’ve partnered with
industry-leading market researchers to leverage our technologies and bring
market research into the 21st century.
Our technology and team members can
help you dig into your survey results, in much deeper ways. It’s
less about looking at the results in aggregate, and more about looking at
the results from the most relevant people, by specific topic. We help
brands uncover needles of actionable insights, in the haystack of data being
collected. Do you care which features of your products are important to all respondents or only those with a high intent to buy? Do you care what your overall event attendee demographics are, or how they varied by event or by hour?
Lead Score Indexing
Through the integration of a proprietary survey response weighted algorithm, we can
identify and score leads captured at your events. This will show you it’s more about the quality of leads than the quantity. Which events are
outperforming others on quality leads vs. total leads? Which consumers are
more likely to purchase than others? eshots can help you prioritize your
planning efforts around the best events (not the necessarily biggest events), and can help
you prioritize your sales efforts around your best leads (not all leads).
Gone are the days of simply capturing
contact information around your leads. Today, event marketers need more
intelligence around the customer profiles, personas, psychographics,
demographics, interests and behaviors around those leads? Why? To
communicate to them in a personalized voice that will most resonate with them
in your offers, and to identify clusters of like-minded individuals. We can
help append such data to your database of leads.
If you are only analyzing leads from
hand-raisers who shared their information at your event display, you’re
missing out. You need more intelligence around customer profiles, personas, psychographics, demographics, interests and behaviors around those leads. What about insights from visitors that didn’t submit information
or visited a competitor’s booth? RFID, Bluetooth, Wi-Fi, iBeacons and other
location-tracking technology have made it easier than ever to gather
entire-event related intelligence. Figure out dwell times and consumer interests around key products, competitor’s displays and more to give you a more holistic view
of the event and open up a broader reach to those attendees.
Social Media Amplification
What’s more important—getting in front
of the hundreds of people you meet at your event, or the thousands of their
like-minded friends in their social networks? We can help you increase your event
messaging to millions of potential impressions through our social amplification
tools. We break down the silos between the experiential and social
marketing departments inside your organization, and put your campaign on
steroids to help drive traffic pre-event and expand the reach at-event.
If you are simply sending a follow-up
email to your leads after your event, and hoping those leads
will close in the next year, you are not optimizing retargeting efforts around
your events. It takes multiple impressions of your brand, across numerous channels like digital, social, mobile, television and other mediums. Our cross-channel retargeting solution gives you unprecedented ability
to reach the exact consumers that visited your event, through multiple
channels, helping you keep your brand fresh in their minds. Both through internal sources like your website and social channels, and external sources.
Tracking leads without also tracking
sales is like driving blind. eshots can directly integrate with your CRM
and match to third party data sources to determine if your leads are actually
converting into sales and whether they have purchased your competitors products
or not. Whether we feed data for your analysts to study or our analysts
study the data, this sales matching intelligence is the ultimate metric in
determining whether or not your events are performing with an ROI first
We now offer a wide range of exciting new products to
help you break down marketing silos inside your organization for easier
audience retargeting to consumers cross-channel, to further drive your event
marketing success. Let eshots help you drive your experiential ROI today.
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