Experience Matters In Your Enterprise
Experience matters at eshots and we’ve loaded our team with seasoned experiential marketing and technology veterans who understand the pain points and opportunities your brand is up against.
The eshots team is comprised of cross-functional professionals with specific skill sets in data collection, data analysis and other related fields. Leveraging extensive work experience at large enterprise organizations, our staff has a combination of experience related to CRM, online commerce and event marketing, equipping your organization with the expertise of professionals who understand your company’s needs because they have been in your shoes.
Chief Executive Officer and Founder
Craig is a recognized expert in the event marketing space and is a trusted advisor to some of the largest marketers in the world. He began his career as an account executive with PS Promotions and later assumed the responsibility of Vice President of Marketing and Promotions for the Sitour Agency. During his tenure, he managed several large client accounts with a specialty around ski-related promotions for Fortune 500 clients. Craig launched eshots in 1998, spurred on by a request from one of his largest clients. As the company evolved, Craig recognized the value events played in helping marketers gain insight into event participants' interests in learning, selecting and buying products. He received his Bachelor of Science degree from Western Michigan University.
Chief Financial Officer & Chief Operations Officer
Kurt is a Chicago tech-enabled services veteran, most recently serving as the CFO of Hostway, a top provider of managed services related to cloud and application hosting solutions. Prior to Hostway, he was the COO & CFO of ShopperTrak, the leader of shopper insights and analytics to brick and mortar retailers around the world. Kurt's leadership has focused on enabling rapid growth while also improving the quality and scalability of the services delivered to clients. Kurt has a bachelor's degree in finance from the University of Wisconsin and an MBA from the University of Chicago, Booth School of Business. He is also a licensed CPA.
Chief Revenue Officer
Gretchen has over 20 years working with large brands to help them make sense of consumer data. Before her decade at eshots, she worked for one of the top CPG market research firms, Information Resources, Inc. (IRI), where she managed retail sales tracking and in-store audit products for blue chip clients. Gretchen brings a unique combination of business strategy, software expertise, data management and analytics to the CRO role. A graduate of Western Michigan University, Gretchen resides in the Detroit-Metro area where she loves to cook for her family and friends, as well as take care of her French Bulldog, Pepper.
Want to join our growing team? Check out our exciting career openingsCareers
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