Blog Post

Why Data is the Now in Event Marketing: 5 Insights with eshots' CEO Craig Steensma

October 5, 2016

eshots' CEO Craig Steensma sat down with USAExpo to give his take on data-driven experiential marketing. He shared five great insights, including why planning is just as important as utilizing the data itself, how utilizing data correctly can give a crystal-clear picture of event ROI, the three hurdles brands face when utilizing data and more.

Click here to visit USAExpo's blog and get the full story.

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