Blog Post

Mitsubishi Motors and eshots Form Strategic Partnership

October 8, 2015

We’re proud to announce that we’ve shifted our partnership with Mitsubishi Motors North America Inc. (MMNA) from solely a technology provider to technology provider and strategic partner, helping the auto-maker make more data-driven decisions. eshots has been providing event data capture technology to MMNA since 2012, but this increased partnership will use tools from their newly released Marketing Sciences offerings to provide deep insights into Mitsubishi’s experiential campaigns and target consumer demographics.

eshots will now provide the following Marketing Sciences solutions:*Business strategy: support and discovery*Hypothesis planning*Activation survey discovery*Survey planning and development*Program deep-dive*Lead quality indexing

eshots will continue to provide the following technology solutions:*Data capture with QuickCapture*Rapid Response remarketing*Data Transfer/CRM integration*Photo integration*Event Intelligence reporting dashboard

“This was a really important shift for eshots and Mitsubishi Motors, and we are happy to provide more in-depth strategic assistance,” said eshots founder and CEO Craig Steensma. Mr. Steensma continued “We’ve been leading the event technology space for nearly two decades and that has given us the insights needed to create the most cutting-edge solutions available to experiential marketers.”

“Mitsubishi Motors has seen industry-leading sales growth in the United States this year,” states Francine Harsini, Senior Director, Marketing. “And as we are growing we want to learn more about the people who are showing interest in the brand by visiting our booth at auto shows. We turned to eshots to develop an intelligence gathering survey that is simple to complete yet generates a wealth of information about those people.”

View the press release here

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