Blog Post

We’re proud to announce the release of Event Intelligence 5.0

October 31, 2016

We are proud to announce the release of Event Intelligence 5.0, which lets our clients easily visualize and analyze their event data. Event Intelligence 5.0 is an example of our commitment to leading the experiential marketing industry through technology, services and advanced data reporting and ROI measurement.

Key features and updates include:

·        An intuitive and modernized interface providing multi-dimensional analysis with improved formation visualization

·        Dramatically faster performance

·        Increased flexibility in report creation with the ability to create personalized views into key data points

·        Expanded goal-setting tools and reporting capability

·        Enhanced geography reporting based on event and consumer locations

·        Powerful cross-tab analysis tools to support further exploratory data mining

Event Intelligence 5.0 is based upon a completely redesigned data warehouse and operational data store which provides the ability to manipulate information easily and with lightning-fast response times. Event Intelligence 5.0 includes advanced analytics software from Information Builders, a world leader in Business Intelligence technology.

"Our vision at eshots is to make Experiential the most measurable channel in our clients' marketing portfolio, and this investment is an example of that commitment. We will do this by creating standardized experiential metrics and building the technology to correctly capture and analyze them," said Craig Steensma, founder and CEO of eshots. "We took our industry-leading platform and completely rebuilt it from the ground up. With this new platform, our clients will get better insights, with the highest level of speed and accuracy."

eshots' CTO Bill Bernahl added, "Other platforms in the market often provide inconsistent data, making it hard to trust the decisions you make. With Event Intelligence 5.0's rock-solid architecture, you can feel confident that you are making the most informed decisions regarding your experiential programs. These kinds of improvements are extremely difficult, but we know that our clients benefit greatly from the marketing insights our systems provide from the in-depth reports and speed at which they can be pulled up."

Event Intelligence 5.0 is available now, and additional features will be released in 2017.


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